Customization
To have success with your product you need perhaps to customize your Asian or American packages for the local markets. In some countries you are even obliged to do so. In addition to that, you also need manuals, advertising campaigns and support in a local language.
Top 5
Normally the first step is to make all the materials available in the five main European languages: English, German, Spanish, French and Italian. With these languages you can cover the main part of Europe. When you want to enter other markets, like Scandinavia or Eastern Europe, you have to customize for them as well. It is not always useful to do this, as the turnover coming from there does not always weights upon the costs for it.
The Chicken and the Egg
If there is not enough potential to customize your product, you might make the decision, not to do it. However, without any customization the chance of success is very limited.
Customization program
Therefore we offer a complete customization program that helps you enter the desired markets in a very effective way. It covers packaging, manuals and support. The cost structure is based on a basic start up fee and then a fee per item. The localizing of the advertisement campaigns depends on the available materials
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